When it comes to caring for our furry friends, pet wellness plans provide pet owners with peace of mind by offering a consistent, predictable way to cover routine care and preventive health needs. Unlike traditional pet insurance, which is often reserved for emergencies, wellness plans focus on everyday health maintenance, covering things like annual exams, vaccinations, dental cleanings, and even grooming.

In this guide, we’ll explore five of the best wellness plans available in 2024, examining their benefits, costs, and ideal customer fit. Whether you’re a new pet parent or looking to upgrade your pet care options, these wellness plans can help keep your pet healthy and happy.
Table of Contents
What is a Pet Wellness Plan?
A pet wellness plan is a type of preventive care package that covers routine services designed to keep your pet healthy. These plans may cover costs for vaccinations, parasite prevention, regular check-ups, dental cleaning, and other routine health services. Instead of paying a large sum upfront, wellness plans allow pet owners to pay monthly fees, making budgeting for pet care more manageable.
Benefits of Pet Wellness Plans

- Budgeting Made Easy: Pet wellness plans allow owners to spread costs over time, making regular care more affordable.
- Preventive Focus: By covering routine care, these plans promote preventive health, helping to catch potential issues early.
- Encouragement of Regular Check-ups: Wellness plans make it easier to bring pets in for exams, leading to early diagnosis and intervention.
Pet wellness plans are typically best for pets who are healthy but need regular check-ups, vaccinations, and preventive care.
Criteria for Selecting the Best Pet Wellness Plans
When evaluating pet wellness plans, here are some essential factors to consider:
- Coverage Scope: Does the plan cover only basic exams, or does it include extras like dental cleanings, parasite prevention, and lab tests?
- Cost and Affordability: Is the plan cost-effective? Consider the monthly premium, total annual cost, and what services you’ll use most.
- Flexibility of Provider Network: Some wellness plans require that you use specific veterinary clinics, while others allow you to visit any licensed vet.
- Additional Benefits: Does the plan include perks like discounts on grooming, behavioral training, or telehealth consultations?
- Customer Experience and Reviews: Real customer feedback can provide insight into the quality of care and ease of reimbursement.
Based on these criteria, we’ve selected the top five pet wellness plans for 2024.
Top 5 Pet Wellness Plans Reviewed
1. Banfield Optimum Wellness Plan

Banfield Pet Hospital’s Optimum Wellness Plan offers comprehensive wellness coverage tailored to various life stages, from puppies to seniors. These plans are accessible through Banfield clinics located in many PetSmart stores, making it easy to access care.
- Overview: The Optimum Wellness Plan covers everything from preventive care to dental cleanings and routine diagnostics. The plan is unique in offering unlimited office visits, giving pet owners the flexibility to bring their pets in whenever they need. Plans are tailored to specific life stages, with options for puppies, adults, and senior pets.
- Coverage and Benefits: The plan includes semi-annual comprehensive exams, vaccinations, diagnostic testing, dental cleanings, parasite control, and more.
- Cost: Monthly fees range from $20 to $60, depending on the level of coverage and pet type.
- Pros: Unlimited office visits, affordable monthly payments, coverage for a range of preventive services.
- Cons: Only valid at Banfield locations, which may not be convenient for all pet owners.
- Ideal For: Pet owners with easy access to Banfield clinics who want comprehensive wellness care that covers nearly every routine health need.
Customer Experience: Banfield’s Optimum Wellness Plan customers appreciate the convenience of having everything handled under one roof. Many reviews note that the plan has made it easier to keep up with routine care, especially with the option of monthly payments.
2. Nationwide Whole Pet Wellness Plan

Nationwide is a well-known name in pet insurance, and its Whole Pet Wellness Plan is a top-tier choice for those who want the flexibility to visit any vet. This plan is often bundled with Nationwide’s insurance policy, providing a combined approach to wellness and insurance.
- Overview: The Whole Pet Wellness Plan covers an extensive range of preventive services, from routine wellness exams to flea/tick prevention, vaccinations, and behavioral counseling. With Nationwide’s vast network, policyholders can visit any licensed vet in the U.S.
- Coverage and Benefits: Nationwide’s plan offers comprehensive preventive care, including wellness exams, vaccinations, parasite prevention, blood work, urinalysis, and behavioral counseling.
- Cost: Monthly premiums vary based on the pet’s age, breed, and location, but the Whole Pet plan is typically in the higher range.
- Pros: Flexible network, extensive wellness and preventive care coverage, pairs well with traditional insurance.
- Cons: Higher monthly cost, which may be too much for pet owners who only want wellness coverage.
- Ideal For: Pet owners looking for extensive wellness coverage combined with flexibility to choose their preferred vet.
Customer Experience: Nationwide customers report that the plan offers a great range of coverage and appreciate the flexibility in provider choice. While the cost is higher, many feel the extensive coverage justifies the investment, especially if their pet needs frequent care.
3. Pet Assure

Pet Assure is unique in that it’s not a traditional insurance or wellness plan but a discount membership program. The membership offers a straightforward 25% discount on all in-house veterinary services at participating providers.
- Overview: Pet Assure covers both wellness and emergency services, making it a versatile option. It’s ideal for pet owners who want a discount program without exclusions for pre-existing conditions.
- Coverage and Benefits: Offers 25% off on everything from wellness exams and vaccinations to dental care, surgery, and emergency care. There are no exclusions for pre-existing conditions.
- Cost: Membership fees are typically $8-$20 per month, making it an affordable option for many pet owners.
- Pros: No exclusions, affordable, can be used for any veterinary service at participating providers.
- Cons: Only provides a discount rather than covering full costs, so it may not be ideal for extensive or costly treatments.
- Ideal For: Pet owners with pets who need regular care and are looking for a budget-friendly option.
Customer Experience: Pet Assure users appreciate the low cost and simplicity of the program. Reviews often mention how beneficial the plan is for pets with pre-existing conditions, as they can still receive discounted services.
4. Embrace Wellness Rewards

Embrace offers Wellness Rewards as an add-on to their pet insurance, creating a flexible, customizable wellness solution. Wellness Rewards is essentially a savings account that reimburses you up to your chosen annual limit.
- Overview: Wellness Rewards covers routine care such as wellness exams, vaccinations, flea/tick prevention, and grooming. Pet owners can select a reimbursement limit, typically ranging from $250 to $650 annually.
- Coverage and Benefits: Reimbursement for wellness exams, routine grooming, vaccinations, parasite prevention, and more. Pet owners receive up to their chosen reimbursement limit each year.
- Cost: Annual fees depend on the chosen reimbursement level, which adds a customizable option for pet owners.
- Pros: Flexible reimbursement model, covers a broad range of wellness needs, usable with any licensed vet.
- Cons: Only available as an add-on to Embrace insurance, so it’s not a standalone wellness plan.
- Ideal For: Pet owners who already have Embrace insurance and want extra wellness coverage that can be customized to their needs.
Customer Experience: Embrace customers like the flexible approach of the Wellness Rewards, noting that it allows them to budget for wellness expenses while still receiving comprehensive insurance coverage. Many find it ideal for covering routine expenses that otherwise add up.
5. ASPCA Pet Health Insurance Wellness Add-On

The ASPCA Wellness Add-On is designed to pair with ASPCA’s main pet insurance plan, allowing for a blend of traditional and wellness coverage. With a focus on preventive care, it’s a flexible choice for those who prefer a trusted brand.
- Overview: This plan covers wellness exams, dental cleanings, and vaccinations, as well as certain preventive treatments. It’s usable at any licensed veterinarian, giving pet owners freedom in choosing providers.
- Coverage and Benefits: Covers wellness exams, dental care, vaccinations, and some additional preventive services.
- Cost: Costs vary depending on your base ASPCA insurance plan, and the wellness add-on is an optional feature.
- Pros: Flexible, can be used with any licensed vet, includes preventive services for a well-rounded wellness experience.
- Cons: Must be combined with ASPCA’s insurance, so it’s not available as a standalone option.
- Ideal For: Pet owners who already have ASPCA insurance or those looking for a reliable, all-in-one insurance and wellness package.
Customer Experience: ASPCA insurance policyholders enjoy the peace of mind that comes with their trusted brand and appreciate the flexibility of using any licensed vet. The wellness add-on is seen as a helpful addition, especially for preventive care.
Comparison of the Best Pet Wellness Plans
Plan | Monthly Cost | Preventive Care | Vaccinations | Dental Coverage | Usage Restrictions |
---|---|---|---|---|---|
Banfield Optimum Wellness | $20-60 | Yes | Yes | Yes | Banfield locations only |
Nationwide Whole Pet | Varies | Yes | Yes | Yes | Usable at any U.S. vet |
Pet Assure | $8-20 | Discount | Discount | Discount | Usable at any participating vet |
Embrace Wellness Rewards | Customizable | Yes | Yes | Yes | Available as add-on only |
ASPCA Wellness Add-On | Varies | Yes | Yes | Yes | Available with ASPCA policy |
Conclusion
Choosing the best pet wellness plan depends on your pet’s needs, lifestyle, and your budget. Banfield offers a comprehensive plan with the convenience of in-house visits, while Nationwide provides a broader range of coverage with flexibility in provider choice. Pet Assure is a great option for those with pets that have pre-existing conditions, as there are no exclusions, while Embrace Wellness Rewards and ASPCA’s add-on are great for current policyholders who want extra wellness coverage.
A pet wellness plan can be a valuable way to prioritize preventive care and help you manage the costs of keeping your pet healthy. Whichever plan you choose, a wellness plan is an investment in your pet’s well-being that can lead to a longer, happier life.